FOTOHEEZADEH, M.; PIRI, M. Examining the Marketing Displays, Cross-Promotion advertisement and Iinterstitials advertisement in PC games and its effect on attracting customers of the banking industry (Study case: Bank Melli). International Journal of Business Management and Entrepreneurship, [S. l.], v. 2, n. 4, p. 26–36, 2024. Disponível em: https://mbajournal.ir/index.php/IJBME/article/view/50. Acesso em: 21 nov. 2025.