Fotoheezadeh, M. and Piri, M. (2024) “Examining the Marketing Displays, Cross-Promotion advertisement and Iinterstitials advertisement in PC games and its effect on attracting customers of the banking industry (Study case: Bank Melli)”, International Journal of Business Management and Entrepreneurship, 2(4), pp. 26–36. Available at: https://mbajournal.ir/index.php/IJBME/article/view/50 (Accessed: 21 November 2025).