Fotoheezadeh, M., and M. Piri. “Examining the Marketing Displays, Cross-Promotion Advertisement and Iinterstitials Advertisement in PC Games and Its Effect on Attracting Customers of the Banking Industry (Study Case: Bank Melli)”. International Journal of Business Management and Entrepreneurship, vol. 2, no. 4, June 2024, pp. 26-36, https://mbajournal.ir/index.php/IJBME/article/view/50.