Determining factors affecting E-branding in Iran (A case study: Food industry companies of Tehran)

Abstract

The aim of the study is determining factors affecting E-branding in Iran. This study was a descriptive survey and the survey instrument was a researcher-made questionnaire. Statistical society was all of experts in food industry companies of Tehran. Sample size (140 persons) determination is based on the Cochran formula and cluster random sampling method was used. After data collection, data analysis was performed using SPSS. Results showed that perception of customer, infrastructure of technology and branding style have significant role in E-branding in Iran.