A Strategic SWOT Analysis of Leading Electronics Companies based on Artificial intelligence

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Hamid Alizadeh
Maedeh Foroughi

Abstract

This paper provides a thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of leading electronics companies, with a particular emphasis on their adoption and integration of Artificial Intelligence (AI). AI has emerged as a critical factor influencing innovation, operational efficiency, and market competitiveness in the rapidly evolving tech landscape. The research begins by identifying the key players in the electronics industry who are at the cutting edge of AI integration. It then delves into these companies' strengths, such as advanced technological infrastructure, significant R&D investments, and robust intellectual property portfolios that enable AI development and application. The analysis also reveals flaws, such as high research costs, reliance on data, and potential ethical and privacy issues associated with AI deployment. The opportunities discussed include increasing market demand for AI-driven products, the possibility of collaboration and partnerships in AI research, and diversification into new AI-enabled service areas. External challenges such as regulatory hurdles, rapidly changing technology standards, and intense competition from emerging tech startups and established tech giants are discussed in the threats section. Using a strategic framework, this paper assesses how these companies use AI to gain a competitive advantage and adapt to market changes. The analysis also provides predictions for future trends and potential strategies for electronics companies to improve their AI capabilities. The paper concludes with recommendations for stakeholders in the electronics industry to navigate the AI landscape effectively, ensuring long-term growth and innovation.

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How to Cite
Alizadeh, H., & Foroughi, M. (2023). A Strategic SWOT Analysis of Leading Electronics Companies based on Artificial intelligence. International Journal of Business Management and Entrepreneurship, 2(5), 59–74. Retrieved from https://mbajournal.ir/index.php/IJBME/article/view/42
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Articles