Identifying and ranking factors influencing market research on sales

Abstract

Marketing research is one of the important factors that affect marketing performance. Marketing research has several roles in marketing activities such as tracking changes in the market, producing, refining and evaluating marketing measures and monitoring marketing. The medical device market is influenced by several trends and drivers that shape its growth path, including technological advancements, changing consumer behavior, the regulatory environment, macroeconomic considerations, and the emergence of new markets.is. Marketing research can be used for a business Work to determine what new products or services Or Products and services that are currently available, They may be profitable.

The purpose of this research is to identify and rank the influencing factors of market research on sales for medical equipment companies in Tehran. The research method is descriptive-survey in terms of practical purpose, in terms of causal method and in terms of data collection. The statistical population of this research is medical equipment companies in Tehran, which has a statistical sample of 210 people who use the formulaQ10 has been obtained. The data collection tool in this research was a questionnaire in three stages, this research was carried out using the structural equation method in two exploratory and confirmatory stages and has 4 hypotheses. The first, second and fourth hypotheses have not been rejected and the third hypothesis titled "customer analysis has a significant effect on sales" has been rejected. The results of this research are suggested for use in medical equipment companies.